The label designed for this wine enhances and emphasises the particular effort dedicated to the search for an immediate, effective and memorable name like Ataj. All the names and ideas that emerged during the weeks spent searching for a new name, from the most “unlikely” proposals to the most significant intuitions, are evenly distributed across the label. Basically, the label is a snapshot of a process drawn-out over time.
As with Cascina Castlet's other packaging, the focus is on a decidedly innovative language, the emotional involvement and strong distinctiveness.