Goj means exuberance, impetus, a touch of jubilation and a touch of pleasure, a colloquial term referring to a moment of joy, of desire.
The rhetorical form chosen to express this state of mind is the hyperbole: we took a photo of a bunch of grapes and enlarged it to make the grapes - which we contoured, treated and chromatically retouched - the protagonists of the image. Three big grapes emphasised, magnified and reproduced with a level of detail offering an analytical presentation of the image, ready to burst and release sparkling energy. A playful and slightly dreamy image that translates simplicity, a quality possessed by Piedmontese Barbera.
(Valeria Bucchetti, ibidem).