The immediacy and familiarity of Moscato are translated through the imagination and interpretation of a child.
The image, the identity of the product, is actually the re-elaboration of a child's drawing and the way they felt about Moscato after tasting just one drop. Cheerful, sunny, open, joyful: this is how it appears in the depiction of a goblet of wine in which the bubbles and aroma attract a curious little butterfly. The colours are those of celebration: yellow, orange and gold stand out against a dark background that makes them even brighter, drawing out the emblematic object of festive conviviality from the surface.
(Valeria Bucchetti, ibidem).